Tag Archives: Advertising

Pavement Art turning reality into fantasy

I came across these great photos of pavement Art online today, they look amazing!!!!

Its interesting to see how our reality outside can be turned into something quite different

with the use of artistic creativity we can step outside our doors into a world of fantasy!

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Advertising, a stroll in the park.

For me the most aspiring way of advertising has to be ambient. The ideas behind the advertising and the way the adverts are incorporated into our surroundings intrigues me.

Have a break, Have a kit Kat

The Kit Kat bench is a great example of ambient advertising that ‘Works,’ we all know Kit Kat’s tagline ‘Have a break, Have a Kit Kat.’ which works perfectly with the bench as it can still be fully functionable and a great visual outside.

Good-bye Cellulite

I love this Nivea ‘Good-bye Cellulite’ sofa campaign which was featured at the Miami Fashion week to show the half tuffted side of the chair as Cellulite and other half smooth after the use of the new cream. Another great visual and creative idea!

Emirates Today Bench ad

Ikea bench Ad

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Grey London – Live Every Litre Project, Honda

In 2010 Grey London joined together with Wildfire to come up with a unique idea for a campaign for Honda which would take them on a journey around Europe to film normal people and their once-in-a-life-time journeys. They set out last year to make their very own documentary on the extraordinary journeys of these ordinary people.

Grey London, who leaded the project ultimately used Facebook advertising, Facebook pages and email along with Twitter to ask people the question ‘‘If we gave you the keys to our new sporty hybrid car, the Honda CR-Z, what journey would you make?’

An interative digital site was built by digital marketing agency VML which allowed people to interact with the cast and crew and view the route which would be taken and make their own suggestions to places they could go and people they could meet along the way.
People submitted their dream journey ideas onto the site where users then voted for their 13 favourites whose trips were filmed by the director Claudio Von Plata.

I love the documentaries especially the one by ‘The School Boys’ who set sail accross Lake Garda, in Italy on a Bouncy Castle – brilliant idea and it actually worked!


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