For me the most aspiring way of advertising has to be ambient. The ideas behind the advertising and the way the adverts are incorporated into our surroundings intrigues me.
The Kit Kat bench is a great example of ambient advertising that ‘Works,’ we all know Kit Kat’s tagline ‘Have a break, Have a Kit Kat.’ which works perfectly with the bench as it can still be fully functionable and a great visual outside.
I love this Nivea ‘Good-bye Cellulite’ sofa campaign which was featured at the Miami Fashion week to show the half tuffted side of the chair as Cellulite and other half smooth after the use of the new cream. Another great visual and creative idea!